I love it when the blogosphere bands its members together for a good cause. This week, that noble aim is to liberate bloggers themselves from the oppression of their own high expectations. Today, I stand with my bloggers-in-arms to celebrate the useless blogpost. Vive la futilité!
People blog for a range of reasons. For some, it’s pure hobby; for others, a thriving business. For loads of bloggers (this charming one included) it’s a weird little dance between authentic writing and the odd sponsored piece to pay the bills. If you’re lucky, you grow a community of regular readers around you, and make a few connections with other bloggers whose work excites and inspires you.
But, as the blog grows, so does the innate human need to please. You start watching the numbers, making compromises, trying to read the minds of any ‘likers’ who’ve jumped ship.
Then the next step: apologising for yourself. Sorry I haven’t written much lately. Sorry this post is less interesting than the last one. Sorry I can’t keep this linky going…I have kids…and work…or both… Just sorry, ok!!
But hang on a minute – wasn’t this supposed to be fun?
So today, my friends, we’re taking it old school. A useless blog post will not change your life. It won’t provide lunch box ideas or napkin folding printables. It won’t improve your home, your fashion sense or your medical condition. It will not offer a single inspirational quote.
A useless blog post might…
- literally describe what the blogger had for breakfast (an Optifast shake. Bleuch! I have a few medical problems at the moment and I need to shed some kilos. Unpleasant.)
- have a whinge about some first world problems (and so, I went to the dentist for a check up and discovered I needed a root canal! I didn’t even have any pain, until I saw the quote for over $2000.)
- include some cute things that kids say (my son keeps asking to play Ponopoly these school holidays. I just can’t convince him it starts with an M. Sigh. So cute.)
- discuss the less-than-cute things that kids do (my daughter really struggles with sleep. It brings the whole family down some weeks. I feel so worried for her.)
- offer a dissenting opinion about pop culture (I didn’t like Zootopia. I just didn’t).
- might even include a ‘wow’ moment (one of my favourite authors paid my writing a huge compliment yesterday) but the wow factor will be personal and have no impact whatsoever on your life.
It will not be marketable, clickable or attractive to sponsors. What it will do, though, is celebrate real life, community and freedom of expression – the reasons I started blogging in the first place and the reason I’m still here…occasionally.
Hmmm, not so useless after all then, eh?
Join the movement! #uselessblogger